Capter 4 of "You Snooze, You lose"

Chapter 4 of the book is mainly written to "hook" the audience and captivate them with something in order to keep them interested.  Small things like smiling during the presentation can help accomplish the goal of captivating the audience.  We need to make the presentation relevant to whatever is being presented.  The main idea of the chapter was to keep the audience entertained and interested.